Why Don’t Doctors
Cold Call? – The Guide to Superior Business Networking
Objective: Why Don’t Doctors Cold Call?
is a study in the best practices of business networking. Built in a workbook
style, Why Don’t Doctors Cold Call?
helps each user understand and implement the keys to business networking in
their world.
Audience Business owners • Professionals • Entrepreneurs • Sales & marketing professionals
Thoughts about -- Why
Don’t Doctors Cold Call?
“The message is intuitive,
obvious, and brilliant. Business is not about relationships…business IS
relationships...and Bill Kenney is one of the best I've seen at helping people
build them, use them, and profit from them...in a context where everybody
wins.”
Joe Zwiebel
Publisher
Hartford Business Journal
“Bill Kenney understands that
effective networking happens by design, not by accident. He has created a very
detailed blueprint on how to master the skills of networking and then provides
real-world examples on how to apply them in just about any situation.”
Tom Reda
President
The Small Business
Network of Pittsburgh
“We built our business on the
networking principle...connect with others and discover who they want to
meet...make the connection, build a relationship and mine for gold for mutual
benefit. Yours is a no-nonsense, step by step approach to building
relationships which lead to revenue streams. It is a must read for anyone who
is serious about networking for positive outcomes.”
Bill Napolitano
President
Achievement Dynamics
“Powerful and easy to use.
Finally I have the tools I need, where I need them, when I need them, to make
networking work for me and my organization.”
Chuck Richards
CEO
The Chairman’s View
Mr. Kenney has taken the daunting
task of business networking to a new level in effectiveness and ease of
implementation. Bill's system has allowed us to improve our networking as an
organization. All of our personnel including our sales representatives are much
more focused and effective as they go out to network today. It is like putting
on a pair of eye glasses and being amazed at all the things you never saw
before.”
Dean Rustic
Director of Sales
Adnet Technologies
Contents
Section I – OrientationExecutive
Summary
- Your
Place in The Community
- Places
to Network
- Code
of Conduct
- Guiding
Principles
Section II - Success Path
Overview
- The
Purpose of Business Networking
- Networking
Demystified
- Concepts
and Terms
- Degrees
of Separation
- Networking
Challenges
- Building
Exchange
Introductions (30-seconds and beyond)
Maximizing Events
Maximizing One-on-One Meetings
Accelerating Flow
Section III - AppendixRecommended Reading
Contact
Management Software
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